Quirky Innovations & Trends: Food Brands Dishing Out New Flavours
Food and beverage trends have evolved with new quirky flavours and innovative partnerships. Let's delve into these enticing concoctions and collaborations
Fusion Flavours
From Chawanprash ice cream by Dairy Day to Kesar Badam Thick Shake by Keventers, fusion flavours are making waves in the industry.
Soda Innovations
PepsiCo launched Pepsi Nitro and 'Pilk' - a mix of Pepsi and milk. Coca-Cola unveiled limited edition drinks - Starlight, Byte, and Dreamworld, offering exciting new tastes.
Indianised Products
Brands like Naturals and Kwality Walls are experimenting with Indianised flavours. Snickers Kesar Pista and McDonald’s adult happy meals are notable entrants
Cultural Traditions Meet Ice Cream
Trayog ice creams are pushing boundaries with unique Indian flavours like puran poli, meetha paan, and ukadiche modak, infusing tradition in each scoop.
Iconic Collaborations
KFC India joined hands with Nestle to fuse popcorn bowl with Maggi noodles. Meanwhile, KitKat surprised fans with Mixed Fruit and Mango flavoured wafer chocolates
Brews and Biscuits
Bira 91 released India-inspired limited edition beers. Britannia launched 'Biscafe', a coffee cracker, and Kurkure introduced 'Chatpata Cheese', an attempt to localize the global cheese snacks
Healthful Snacks
Parle introduced healthy options with Parle G Oats and Berries and Kismi Cinnamon biscuits, following the trend of the health foods segment