These are individuals who have established credibility in a specific industry. With their large and engaged online following, they can create trends and promote brands, influencing their followers' purchasing decisions.
Mega influencers, with over 1 million followers, are usually high-profile celebrities. They can effectively raise brand awareness but are selective and costly to collaborate with
With follower counts between 500,000 and 1 million, macro-influencers are either rising celebrities or online experts with substantial followings. They're excellent for raising awareness
Micro-influencers have between 10,000 and 50,000 followers and are known for their expertise in niche areas. Their close-knit relationship with their audience can offer higher engagement.
Nano-influencers have fewer than 1,000 followers but hold strong sway in highly specialized fields. They offer intimate audience engagement and can be invaluable for promoting niche products
The Influence Revolution" Content: "As the internet diversifies, smaller-scale influencers like micro and nano-influencers are gaining prominence. Their focused, highly engaged audiences make them the influencers of the future