Customer Journey Map Explained

What is Customer Journey Mapping?

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Customer Journey Map Explained

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Purpose of Customer Journey Mapping

BEST

1. Hotjar

2. Smaply

3. Google Analytics

4. Gliffy

5. Omnigraffle

6. UXPressia

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Customer Journey Map Explained

What is Customer Journey Mapping?

Customer journey mapping is a technique that helps businesses to identify the customer’s touchpoints and map out their journey from start to finish.

Customer Journey Map Explained

A customer journey map is a visual representation of the customer’s experience with a company, product, or service.

Purpose of Customer Journey Mapping

The main goal of a customer journey map is to identify opportunities for improvement in the customer experience. This includes identifying areas where customers are struggling and then finding ways to solve these problems

BEST

BEST

Customer Journey Mapping Tools

Customer Journey Mapping Tools

1. Hotjar

One of the better known tools for customer behaviour insights. Hotjar helps you collect valuable information about your audience through tools.

2. Smaply

With Smaply, you can visualize your customer’s experience and take on their viewpoint to understand needs & pain points. The tool provides functionality for teams of all sizes to create, collaborate, and share journey maps.

3. Google Analytics

Google Analytics focuses explicitly on delivering insights into your customer experiences when they are on your website.

4. Gliffy

Gliffy is a web-based visualization tool. Gliffy can be ideal if you want to give your employees a better view of how your customers interact with your business.

5. Omnigraffle

Omnigraffle is a diagramming tool that can be used for everything from wireframe design to interior design. And it’s also a great tool for designing customer experience.

6. UXPressia

UXPressia is a powerful customer experience visualization tool that will help you create buyer or customer journey map and persona easy and fast, allowing you to collaborate and brainstorm with your teammates in real time no matter how far away they are.