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7 Myths of Social Media Marketing: Busting Common Misconceptions

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Myths can derail your marketing strategy. Here are seven common misconceptions about social media marketing and how to overcome them.

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Ignoring Negative Feedback

Ignoring negative comments can harm your brand. Respond quickly and strategically to show you value customer concerns.

Email is Irrelevant

Email marketing still plays a vital role in reaching customers. It complements your social media strategy, not replaces it.

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All Content Equals Thought Leadership

Create content that reinforces your brand's trustworthiness and appeals directly to your audience.

Social Media and Content Marketing are Separate

Social media is a platform to distribute your content. Both strategies must be intertwined for successful marketing.

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Limit Content Topics to Protect Secrets

Be open with your audience and trust in your ability to execute

Social Media is Only for New Customers

Social media marketing is not just an expansion strategy. It's a way to retain your current market and engage with fans.

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Social Media Metrics Can't Be Measured

Understand what is most important to your goals and adjust your strategy accordingly.