6 Personalized Marketing Statistics & Trends to Watch For
Personalized marketing is a strategy that uses data to connect with target audiences and existing customers to offer an optimized marketing experience.
Growing Customer Expectations
Marketers must take that into account as personalization represents a huge portion of customer satisfaction.
Purchasing Behaviors
Creating engaging, personalized content can be the difference between pretty much doubling your potential customers’ purchase rate.
Email Transaction Rates
Personalized emails deliver a six times higher transaction rate, but brands fail to properly use them.
Customers’ Preferences
Look what consumers have chosen, recommended, and even paid more for a brand that provides a personalized service or experience.
Email Open Rates
By leveraging the data you’ve collected from your audience, you can drive open rates
AI-Powered Personalized Marketing
Leverages AI and ML technologies to create more targeted, relevant, and personalized marketing experiences for individual consumers.