To Make Your Brand Stands Out, Start By Building The Brand Identity And Persona
You need to build your brand identity and persona to stand out. It is as simple as that. The noise out there is extremely overwhelming, with too many brands that…
Combat Your Competition With This Powerful Content Strategy
In this digital era, you will find it extremely difficult to stand out from competitions. All the social media tricks that you have under your sleeves are all almost similar…
Digital Marketing: Quotes of the Week
Rushing to start things such as a business or Marketing for example is never a good idea. Try follow the Ocean Eleven way of doing things if you’re not sure…
These Marketing Tricks Might Help You Get More Sales Without Spending A Single Cent On Facebook
A couple of days ago I came across an interesting article from Hindustan Times, mentioning that Facebook Inc shares could rise 16% to $200 within a year, as it expands…
While Others Are Adding Up Their Connections and Followers, I Build Engaging Community Instead
Do you know what a community is? It is a group of people who are just a step away from being paid customers. That’s what they are. Community is a…
6 Greatest Things I Learned From Running Digital Marketing Campaigns For Two Global Trade Shows
Sincerely, I never actually dreamed of managing global exhibitions. The normal digital marketing gigs I usually have are all from the typical product and services based corporates and SMEs mostly.…
Digital Marketing: Quotes of the Week
1 I’m not sure if you realise this or not but here’s a fast fact for all of us to swallow. Western, Japanese, Korean and Chinese large powerful brands are…
How to Write For Human, But Optimise It For SEO?
The question is simple but the answer to it isn’t. Search engines such as Google, Yahoo and Bing prefer long-form articles. We are talking about at least 1,500 to somewhere…
How Digital Marketing Helps Sales Team Perform Better
Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the…
If You've Exhausted All Resources To Make Your Digital Marketing Works, Worry Not. Consider This.
An engaging audience is a group of people who continues to interact with one another online either by sharing their suggestions, experience, success stories, challenges or simply donate a Like…
Branding 101: When I Grow Up, I Want To Be Like Hard Rock
“Have A Rockin’ Day!“ This is what I hear every single time I’m in Hard Rock Hotel. From Penang, to Singapore, Pattaya, Las Vegas, Ibiza and Macau. I’m sure this…
How I Transformed The Company Into A Super Brand in Just 18 Months
Afew days ago I was reading this interesting journey of Jonathan Mildenhall, Airbnb’s new CMO on how he transformed the company into a Super Brand in just 18 months. Katie…
Digital Marketing: Quotes of the Week.
Are you a teacher? Imagine if you could utilise social media channel to interact with your students, engaging them regularly and help to elevate their understanding on certain subjects in…
Personal Branding: How To Evolve From A Nobody To A Must-Connect Material Using LinkedIn
It seems that you are stuck in the ‘connections’ zone with those bunch of people who tend to ignore you often despite them being a very good potential customers for…
Why Global Brands Opt For Social Media Marketing?
Can you still recall the other day when you want to buy that awesome performance car you’ve been dreaming of? You asked a couple of your close friends for their…