Written by Betty D July 23, 2020
Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is.
Conducting a basic SWOT analysis is the first step to creating a marketing plan. Additionally, you should also have an understanding of the current market.
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Your buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals.
SMART goals are specific, measurable, attainable, relevant, and time-bound. This means that all your goals should be specific and include a time frame for which you want to complete them.
Once you know your goals, brainstorming several tactics to achieve those goals should be easy.However, while writing your tactics, you have to keep your budget in mind
You can include the time it'll take to complete each tactic in addition to the assets you might need to purchase, such as ad space
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