Highlighting the vast reach and youth dominance in the influencer community.
The growing skepticism towards influencer authenticity and the impact on consumer trust.
The expansion of the term "influencer" to include a diverse range of leaders and creators.
Stress the importance of academic curricula focusing on social media and digital business.
The need for accessible support services for emerging social media entrepreneurs.
A call to action for redefining social media influence and supporting the next generation of digital leaders.